The sticker graphic was made before we even had our name figured out. We hit up an artist and got this font, and promised to trade him some mitts for a perpetual license to claim it as our own. DONE. And we were on to the next task.
That’s the fun thing about creating a brand; the ideas, problems, and solutions are always flowing, the snow is always blowing, and whoops we got into a bit of a song there.